Putts’ Law states that ‘Technology is dominated by two types of people; those who understand what they do not manage, and those who manage what they do not understand.’

Over the past few years, technological advancement has been no where more pronounced than in the area of Information Technology. Software development has provided the tools that enable just about anybody to set up and run their own website. But how many understand the technology they are unleashing? Most businesses have their own website, but how many are maximising its real capability?

Professional marketers will tell you that the best product will not sell unless the market is aware of its existence. The best advertising will fail if the intended targets do not have the opportunity to see it.

Promoting business and products on the internet is not just a matter of creating an all swinging and all dancing website and then sitting back and hoping for the best. It requires the intervention and skill of people who know what is needed to ensure that the intended targets visit your site and take positive action as a result of what they see.

Ann Stanley is Managing Director of Anicca Solutions Ltd. She is a Chartered Marketer, is qualified as a Google AdWords professional, and provides consultancy and training across the full range of digital marketing techniques. During her presentation, Ann will focus on search engine marketing explaining what you can do to ensure that potential customers find your site and are impressed by its professionalism and functionality when they click onto it.  Enabling potential customers to find the products and services they want to buy will be crucial if your e-marketing is to be a success.

Any business manager, irrespective of their job function, will find the presentation of immense value!  

Date/Time
Tuesday 11 March 2008, 6.00 pm – 8.00 pm

Venue
Galleries of Justice, High Pavement, The Lace Market, Nottingham NG1 1HN Sponsors
 
Reservations can be made online or via telephone.
Places are limited so book early to secure your place by Friday 7 March 2008.
Email robin.dilley@marketing-group.org or phone 01636 816989

Members of The Marketing Group and their guests and guests of Nottingham City Council £5.00 per person inc. VAT.
Non-members £10 per person inc. VAT. A buffet is included in the cost.