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Effective communications with customers and potential customers represents the difference between the success and failure of any business - irrespective of its size. No matter how good a product or service is, its promotional message has to compete, not only with that of that of immediate competitors but also with that of every other product or service provider to the company or individual who is being targeted. Is it possible to differentiate communications outputs to make them stand out from all the other messages? Are there any simple steps that can be taken to make sure that promotional budgets are not wasted? All too often communication campaigns fail to capitalise on a well executed creative approach and, in consequence a lot of time, effort and money is wasted. Most successful brands have become dominant because they have identified a simple product or service concept and use it consistently to provide a strong, unique identity for themselves But simply developing a distinctive approach is not enough. For a piece of communication to be successful it:- - Must be seen
- Must be read
- Must be believed
- Must be remembered
- Must be acted upon
To achieve this requires an understanding of the consumer to whom the message is aimed. If this is done, it will be possible to choose the right media, and the position of the communication within it, so that it will generate the maximum positive response. Date/Time
Tuesday, 6 May 2008, 6pm–8pm Venue
Newark Beacon, Beacon Hill Office Park, Cafferata Way, Newark, Notts. NG24 2TN
Speaker
Robin Dilley is the founder and co-ordinator of The Marketing Group and Managing Director of Ambient Events Limited. He will demonstrate the value of developing a good idea and being consistent in the way that it used across all media types.
The presentation will conclude with a Questions and Answers session. Booking information
Members of The Marketing Group and their guests and guests of Newark & Sherwood DC £5 per person inc VAT Non-members £10 per person inc. VAT
Reservations can be made online at www.marketinggroup.org or by telephone (01636 816989) or email (robin.dilley@marketing-group.org). Places are limited so book early to secure your place by Friday 2 May 2008.
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