For many businesses “being found” on the Internet is crucial. While there can be no substitute for your website appearing high in the “free” or “natural” search engine listings, the reality is that in practice this is difficult to achieve.

Pay per click marketing or PPC can be used to get top positions in the search engines, even when you cannot get positions in the natural results. This method of online advertising is very cost effective; as you bid on keyphrases used by your customers and only pay when the searcher actually clicks through to your site. When used correctly PPC can be a highly cost effective way of driving targeted prospective customers to your web site.

This one day workshop provides a strategic overview of what you need to know to set-up your PPC campaign. It will provide an introduction to developing, structuring and managing a successful and cost effective PPC advertising campaign and how to make sure that when potential customers land on your site it results in an enquiry or sale.

For further information &/or to book your place on this FREE event, click here.