Do you know how effective your website is in the international marketplace? Is it optimised for overseas markets? Do you know what SEO and SEM mean? Which key phrases are important for your website? Is Web 2.0 relevant to your marketing strategy?

The next East Midlands International Trade Association (emita) seminar, Internationalising your Website, will answer all these questions and more! Greig Holbrook, one of the pioneers of Multilingual Marketing in the UK, will identify the key issues in preparing your website for the international marketplace.

The programme for the evening is as follows:

17h15 Registration & Refreshments

18h00 Welcome & Introduction

18h10 Why global is local

• What is Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)?
• What is multilingual SEO / SEM?
• Latest statistics on global search and buying behaviours
• Which companies have succeeded with multilingual SEO

How to internationalise your website

• Which search engines are being used in each country
• Which key phrases to use
• Does translation work?
• Global impact of Social Media (Web 2.0)
• Which strategy will suit your company

18h45 Refreshment break

18h55 Case Studies

• Companies who have succeeded and how they did it
• Global site review of delegates

19h55 Conclusion

20h00 Close & networking

Location
Ramada Grantham, Swanbridge Road, Grantham, NG31 7XT

This important seminar can make a significant difference to your international internet sales and help to get you connected to the world!

Places are free for emita members or £40 per person inc Vat you can alternatively become a member of EMITA for only £75.00 (including VAT) which will entitle you to attend the International Communications Masterclass and future EMITA seminars free for a whole year!

Booking Details
Please book early to secure your place. To register you can either book online or send an e-mail. Alternatively, you can phone Elizabeth on 0115 9471767.