7th August, 14th August - Social media for business: 3-day action planning workshop
Date : 31/07/2012
Event type : Workshop
Duration (hours) : 8.5
Event type : Workshop
Duration (hours) : 8.5
Cost (£) : Free
Day 1: Tuesday 31 July 2012
Day 2: Tuesday 07 August 2012
Day 3: Tuesday 14 August 2012
Social media marketing is an essential part of growing your business in 2012. From Facebook, Twitter and LinkedIn to Flickr, You Tube and blogs, businesses across the world are utilising social networks to raise brand awareness, manage their reputation and most importantly of all – gain new customers.
This 3-day workshop programme will demonstrate how social media can work for your business. Aimed at anyone involved in the online marketing, the workshops will cover strategy, content, monitoring and analysis.
Workshop programme in detail
Day 1 - Developing a social media strategy
- Defining your objectives
- Finding your audience
- Choosing your platform
- Promotion strategy
- Listening strategy
- Time management
Day 2 - Effective use of social media
- Populating your presence
- Finding the right mix
- Engagement
- External content
- Quality vs quantity
- Multimedia approach
- Case studies
Day 3 - Monitoring and analysis
- LinkedIn statistics
- Social media management tools
- Klout
- Google Analytics
- Reports
- Measuring ROI
- Action plan review
Who should attend?
***ELIGIBILITY CRITERIA***Due to funding restrictions these workshops are only available to SME's based in Chesterfield, Corby or Derby City local authority areas, who have not previously attended 2 full day workshops.
These workshops are for anyone within small and medium sized businesses who is involved in the online marketing of the business who wants to take social media marketing seriously and has a basic understanding of how Facebook, Twitter and LinkedIn work.
Venue: DNCC - Derby, Commerce House, 2 Victoria Way, Pride Park, Derby, Derbyshire, DE24 8AN
Time: 8.30am - 4pm
How to book: For further information or to book your place please click here.
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